2019, Vol. 1, Issue 2, Part A | International Journal of Research in Marketing Management and Sales

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E-ISSN: 2663-3337
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2019, Vol. 1, Issue 2, Part A

		
		S. No.
		Title and Authors Name
		
1Youth entrepreneurship: An alternative strategy to poverty alleviation in the Mano River Union (MRU): Sierra Leone as a case study
Samuel Mansaray Pearce
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.10
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 01-09
Abstract  |  Download  |  Country : China  |  File Size: (224 KB)  |  1702 Views  808 Downloads
2Periscoping the impediments and exploring the imperatives of the Nigerian public sector management
Igbokwe-Ibeto Chinyeaka Justine, Nnaji Ifeoma Loretho and Nwobi Fidelia C
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.11
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 10-16
Abstract  |  Download  |  Country : South Africa  |  File Size: (163 KB)  |  1679 Views  724 Downloads
3Consumer Ethnocentrism: Empirical evidence from Ghana
Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, and Esther Opoku Acheampong
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.12
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 17-23
Abstract  |  Download  |  Country : Ghana  |  File Size: (176 KB)  |  1935 Views  953 Downloads
4International distribution policy comparative analysis between samsung and apple
Dr. Nguyen Hoang Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.13
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 24-27
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (141 KB)  |  6258 Views  4763 Downloads
5Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients
Mantey NO
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.14
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 28-36
Abstract  |  Download  |  Country : Ghana  |  File Size: (190 KB)  |  1746 Views  858 Downloads
6Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers
Dr. Robaka Shamsher
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.15
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 37-43
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (173 KB)  |  1672 Views  793 Downloads
7Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector
Dr. Nguyen Hoang Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.16
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 44-50
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (182 KB)  |  14698 Views  12983 Downloads
8Comparative analysis of international marketing strategies of apple and Oppo
Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.17
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 51-56
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (130 KB)  |  3528 Views  2215 Downloads
9The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Vu and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.18
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 57-62
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (136 KB)  |  3571 Views  2281 Downloads
10Branding building for Vietnam tourism industry reality and solutions
Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.19
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 63-68
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (132 KB)  |  2092 Views  1105 Downloads
11Study on awareness mechanism and regulatory for buyers and sellers of registered geographical indication products
Dr. Tejashree P Patankarz
DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.89
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 69-75
Abstract  |  Download  |  Country : India  |  File Size: (389 KB)  |  808 Views  355 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Impact Factor: RJIF 5.51
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Youth entrepreneurship: An alternative strategy to poverty alleviation in the Mano River Union (MRU): Sierra Leone as a case study Samuel Mansaray Pearce DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.10 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 01-09 Abstract \| Download \| Country : China \| File Size: (224 KB) \| 1702 Views 808 Downloads
2	Periscoping the impediments and exploring the imperatives of the Nigerian public sector management Igbokwe-Ibeto Chinyeaka Justine, Nnaji Ifeoma Loretho and Nwobi Fidelia C DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.11 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 10-16 Abstract \| Download \| Country : South Africa \| File Size: (163 KB) \| 1679 Views 724 Downloads
3	Consumer Ethnocentrism: Empirical evidence from Ghana Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, and Esther Opoku Acheampong DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.12 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 17-23 Abstract \| Download \| Country : Ghana \| File Size: (176 KB) \| 1935 Views 953 Downloads
4	International distribution policy comparative analysis between samsung and apple Dr. Nguyen Hoang Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.13 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 24-27 Abstract \| Download \| Country : Viet Nam \| File Size: (141 KB) \| 6258 Views 4763 Downloads
5	Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients Mantey NO DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.14 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 28-36 Abstract \| Download \| Country : Ghana \| File Size: (190 KB) \| 1746 Views 858 Downloads
6	Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers Dr. Robaka Shamsher DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.15 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 37-43 Abstract \| Download \| Country : Bangladesh \| File Size: (173 KB) \| 1672 Views 793 Downloads
7	Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector Dr. Nguyen Hoang Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.16 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 44-50 Abstract \| Download \| Country : Viet Nam \| File Size: (182 KB) \| 14698 Views 12983 Downloads
8	Comparative analysis of international marketing strategies of apple and Oppo Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.17 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 51-56 Abstract \| Download \| Country : Viet Nam \| File Size: (130 KB) \| 3528 Views 2215 Downloads
9	The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Vu and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.18 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 57-62 Abstract \| Download \| Country : Viet Nam \| File Size: (136 KB) \| 3571 Views 2281 Downloads
10	Branding building for Vietnam tourism industry reality and solutions Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.19 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 63-68 Abstract \| Download \| Country : Viet Nam \| File Size: (132 KB) \| 2092 Views 1105 Downloads
11	Study on awareness mechanism and regulatory for buyers and sellers of registered geographical indication products Dr. Tejashree P Patankarz DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.89 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 69-75 Abstract \| Download \| Country : India \| File Size: (389 KB) \| 808 Views 355 Downloads

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S. No.	Title and Authors Name
1	Youth entrepreneurship: An alternative strategy to poverty alleviation in the Mano River Union (MRU): Sierra Leone as a case study Samuel Mansaray Pearce DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.10 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 01-09 Abstract \| Download \| Country : China \| File Size: (224 KB) \| 1702 Views 808 Downloads
2	Periscoping the impediments and exploring the imperatives of the Nigerian public sector management Igbokwe-Ibeto Chinyeaka Justine, Nnaji Ifeoma Loretho and Nwobi Fidelia C DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.11 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 10-16 Abstract \| Download \| Country : South Africa \| File Size: (163 KB) \| 1679 Views 724 Downloads
3	Consumer Ethnocentrism: Empirical evidence from Ghana Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, and Esther Opoku Acheampong DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.12 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 17-23 Abstract \| Download \| Country : Ghana \| File Size: (176 KB) \| 1935 Views 953 Downloads
4	International distribution policy comparative analysis between samsung and apple Dr. Nguyen Hoang Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.13 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 24-27 Abstract \| Download \| Country : Viet Nam \| File Size: (141 KB) \| 6258 Views 4763 Downloads
5	Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients Mantey NO DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.14 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 28-36 Abstract \| Download \| Country : Ghana \| File Size: (190 KB) \| 1746 Views 858 Downloads
6	Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers Dr. Robaka Shamsher DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.15 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 37-43 Abstract \| Download \| Country : Bangladesh \| File Size: (173 KB) \| 1672 Views 793 Downloads
7	Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector Dr. Nguyen Hoang Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.16 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 44-50 Abstract \| Download \| Country : Viet Nam \| File Size: (182 KB) \| 14698 Views 12983 Downloads
8	Comparative analysis of international marketing strategies of apple and Oppo Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.17 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 51-56 Abstract \| Download \| Country : Viet Nam \| File Size: (130 KB) \| 3528 Views 2215 Downloads
9	The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Vu and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.18 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 57-62 Abstract \| Download \| Country : Viet Nam \| File Size: (136 KB) \| 3571 Views 2281 Downloads
10	Branding building for Vietnam tourism industry reality and solutions Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.19 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 63-68 Abstract \| Download \| Country : Viet Nam \| File Size: (132 KB) \| 2092 Views 1105 Downloads
11	Study on awareness mechanism and regulatory for buyers and sellers of registered geographical indication products Dr. Tejashree P Patankarz DOI: https://doi.org/10.33545/26633329.2019.v1.i2a.89 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 69-75 Abstract \| Download \| Country : India \| File Size: (389 KB) \| 808 Views 355 Downloads

P-ISSN: 2663-3329, E-ISSN: 2663-3337

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