International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2024, Vol. 6, Issue 2, Part A
Mapping the landscape of consumer empowerment and information communication technology: A comprehensive analysis

Arjuna Kumar Maharana, Shubheschha Nayak and Dr. Priyabrata Panda

The paper aims to offer researchers valuable insights into the current state of knowledge on consumer empowerment through information and communication technology (ICT) by employing bibliometric analysis. Utilizing data sourced from the Dimensions database spanning from 1993 to 2023, we meticulously selected and examined 56 documents using the Biblioshiny software. Our analysis encompassed various bibliometric indicators such as annual scientific production, key information sources, and leading countries in research productivity, and highly cited documents. Additionally, a thematic analysis was conducted through the generation of a thematic map. These analyses collectively provide researchers and academics with a comprehensive overview of the subject and emerging trends within the research domain, facilitating their contribution to the expanding body of knowledge.
Pages : 01-06 | 30 Views | 12 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Arjuna Kumar Maharana, Shubheschha Nayak, Dr. Priyabrata Panda. Mapping the landscape of consumer empowerment and information communication technology: A comprehensive analysis. Int J Res Marketing Manage Sales 2024;6(2):01-06. DOI: 10.33545/26633329.2024.v6.i2a.170
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