The International Journal of Research in Marketing Management and Sales is a premier venue for the dissemination of innovative research in the fields of marketing management and sales. This journal offers a platform for academics, researchers, and professionals to explore and discuss contemporary marketing strategies, sales techniques, and managerial insights. By presenting rigorously peer-reviewed articles that cover a wide array of topics from consumer behavior to digital marketing trends, the journal aims to contribute to the enhancement of practices within the industry and academia alike.